Labubu toys have become one of the biggest collectible trends on American TikTok. From blind box unboxings to luxury handbag accessories, these mischievous figures created by Kasing Lung and sold by Pop Mart are now deeply connected to modern internet culture. TikTok creators across the USA regularly post collection videos, rare figure reveals, and room aesthetic setups featuring Labubu toys.

The trend became so massive that millions of TikTok users began chasing limited-edition figures and “secret” variants, turning Labubu into more than a toy—it became a social media status symbol. Viral unboxing videos, celebrity endorsements, and resale hype pushed the collectible line into mainstream American pop culture.

Labubu Plush Pendants Are Everywhere

One of the biggest TikTok trends in America involves Labubu plush pendants clipped onto handbags, backpacks, and tote bags. This fashion-accessory trend exploded after celebrities and influencers began attaching Labubu charms to luxury bags, creating a playful contrast between designer fashion and collectible toys.

TikTok creators now regularly showcase:

• “What’s on my bag” videos
• aesthetic handbag setups
• plush accessory collections
• blind-box pendant unboxings

The popularity of these plush pendants comes from their portability and visibility. Unlike shelf collectibles, bag charms become part of daily fashion identity, which helps them spread rapidly through social media content.

The Monsters Big Into Energy Series

One of the most talked-about Labubu collections on TikTok in America is the “Big Into Energy” series. These figures became especially viral because of their expressive colors, collectible rarity, and highly photogenic packaging.

TikTok creators frequently post:

• surprise blind box reveals
• secret edition hunts
• collection completion videos
• live unboxing streams

The series also became highly popular on TikTok Shop, where collectors actively search for rare pulls and authentic sealed editions.

The strong visual appeal of the “Big Into Energy” figures makes them ideal for short-form video content, which explains why the collection performs so well on the platform.

Rare Secret Labubu Figures

Rare “secret” Labubu figures are among the biggest drivers of TikTok engagement in the USA. These ultra-limited variants appear randomly in blind boxes, creating intense excitement during unboxings.

Collectors often record emotional reactions when finding:

• hidden secret editions
• metallic variants
• glow-in-the-dark figures
• collaboration exclusives

The rarity system keeps viewers engaged because every unboxing carries suspense. According to reports, some secret Labubu figures have become highly valuable in resale markets, with certain editions selling for thousands of dollars online.

This scarcity-based collecting culture mirrors sneaker and streetwear hype trends that already dominate TikTok.

Labubu Bag Charm Trend in America

The bag charm trend has become one of the defining parts of Labubu’s TikTok popularity in the USA. Many American creators now style Labubu plushes with:

• luxury handbags
• Y2K fashion outfits
• streetwear aesthetics
• minimalist tote bags

This crossover between fashion and collectibles helped Labubu expand far beyond traditional toy audiences. TikTok users increasingly see the figures as fashion accessories and lifestyle objects rather than children’s toys.

The trend especially resonates with Gen Z audiences who enjoy mixing playful collectibles with modern streetwear and luxury-inspired aesthetics.

Labubu Blind Box Unboxing Videos

Blind box unboxings remain one of the strongest Labubu trends on American TikTok. These videos work extremely well because they combine:

• suspense
• surprise
• ASMR packaging sounds
• emotional reactions
• collectible culture

Many creators build entire TikTok accounts around opening Labubu blind boxes. Viral videos often show collectors trying to pull specific figures or complete entire series.

This unboxing culture is one of the biggest reasons Labubu became so addictive online. The format encourages repeat viewing because audiences want to experience the excitement alongside the creator.

Customized and Styled Labubu Figures

Another growing TikTok trend in America is customization. Some creators personalize Labubu figures with:

• handmade outfits
• miniature accessories
• custom display shelves
• LED lighting setups

Others create themed photography or stop-motion content featuring their collections.

This trend reflects how Labubu has evolved from a passive collectible into an interactive creative hobby. Modern collectors increasingly use the figures for content creation and artistic expression.

Labubu Shelf Aesthetic Videos

TikTok’s room décor and aesthetic culture has also contributed heavily to Labubu’s popularity. Many creators include Labubu displays in:

• gaming setups
• pastel aesthetic rooms
• cozy desk décor
• collectible shelves

The figures fit perfectly into modern internet aesthetics because of their expressive design and playful personality.

Collectors often organize displays by:

• color themes
• seasonal series
• rare editions
• mood aesthetics

This visual organization performs especially well on TikTok’s algorithm-driven content environment.

The Rise of Labubu TikTok Shopping Culture

TikTok Shop has become a major driver of Labubu sales in America. Creators frequently host:

• live unboxings
• collectible drops
• shopping livestreams
• mystery box sales

This direct connection between entertainment and purchasing helped accelerate the Labubu boom in the USA. TikTok transformed collecting into an interactive shopping experience where viewers can instantly purchase products while watching content.

This combination of social media and e-commerce is one of the biggest reasons the trend spread so rapidly.

Celebrity Influence on the Trend

Celebrity influence played a huge role in making Labubu toys trend on American TikTok. Artists and influencers helped push the figures into mainstream fashion culture after appearing publicly with Labubu accessories and collectibles.

Once celebrities began styling Labubu plushes with designer fashion, TikTok users quickly adopted the trend and made it part of internet fashion culture.

This crossover between celebrity aesthetics and collectible culture significantly expanded Labubu’s audience in the United States.

The Future of Labubu on TikTok

Although some discussions online suggest that the initial hype may be stabilizing, Labubu still maintains a strong presence across TikTok and collector communities. Many fans now view the brand as part of long-term designer toy culture rather than just a temporary viral trend.

As new collections, collaborations, and entertainment projects continue to release, TikTok will likely remain one of the biggest platforms driving Labubu visibility in America.

Conclusion

Labubu toys became a TikTok sensation in America because they perfectly combine collectible culture, fashion aesthetics, surprise unboxings, and social media-friendly visuals. Plush pendants, blind box reveals, secret figures, and aesthetic shelf displays continue dominating TikTok feeds across the USA.