Broadway's Post-Holiday Dip: Receipts Decline 34%

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Broadway box office and attendance dropped post-holidays, yet top shows like Harry Potter and Hamilton achieved strong sell-out success.

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Broadway's post-holiday landscape saw a predictable cool-down in receipts.

The week ending January 11 generated a total gross of $34.3 million across 31 shows.

This represented a significant 34% decline from the prior New Year's week.

Attendance dipped 13% to 272,911, with overall capacity settling at a still-strong 92%.

The average ticket price fell to $126.76.

Despite the broader downturn, eight productions achieved sell-out status.

'Harry Potter and the Cursed Child' led all shows, grossing over $2.6 million.

'Hamilton' and 'Wicked' followed closely, with other sell-outs including 'Stranger Things: The First Shadow' and 'Mamma Mia!'.

The new play 'Bug' opened to positive reviews, though its gross was impacted by illness-related cancellations.

A few productions defied the downward trend.

'Liberation', set to close soon, saw a notable surge to a new weekly high of $639,035.

'Oedipus' and 'Marjorie Prime' also posted gains as they approach their final performances.

Several other shows maintained robust attendance, filling over 95% of their seats.

These included 'Chess', 'The Lion King', 'Oh, Mary!', and 'The Outsiders'.

Season-to-date figures remain healthy.

Broadway's cumulative gross for the 2025-26 season surpasses $1.23 billion, an 8% increase over the previous year.

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