The live streaming industry is booming, with authentic, instant content delivery that encourages interaction between users. This has sparked curiosity not just among regular users, but also among entrepreneurs looking to launch live streaming apps, like a Periscope clone.
You might be wondering why entrepreneurs are choosing a Periscope clone. That’s exactly why we created this blog to clear your doubts. In this post, we’ll share the top 10 reasons why B2B companies are investing in a Periscope clone platform.
?Live Streaming App - Market Growth
In recent times, live streaming apps are facing massive growth, and it is expected to reach USD 20.64 billion at a CAGR of 16.6% between 2024 and 2029.
The dominant regions in live streaming are China, India, the United States, Southeast Asia, and South Korea.
?So, what is a Periscope Clone?
The Periscope clone is a readymade live streaming app that replicates the basic functionality of the original Periscope app, allowing users to go live on the platform with simple features and helping entrepreneurs in launching their own app faster and at a lower cost.
Key Features:
Live streaming option
Real-time chat and reactions
User profile management
Following/ followers
Notifcations
Social sharing features
Recording and Replay option
And you can customize the features according to your business needs, which helps to stay competitive in the market.
Top 10 Reasons B2B Companies Are Investing
Okay, in this section, we will discuss the top 10 reasons that B2B companies are investing in the Periscope clone platform.
1. Real-Time Customer Engagement
Real-time consumer engagement is essential in business, but companies usually rely on emails, recorded videos, and static sessions.
To make it more engaging, companies are starting to use live streaming platforms, like the Periscope clone, which provides powerful live streaming features, for launching their products, hosting live Q&A sessions, and conducting customer onboarding.
2. Cost-Effective Communication
Companies that conduct live sessions using a third-party platform should pay for a monthly subscription, a per-attendee fee, and feature-based updates to lower these costs.
However, there is no recurring fee for using the Periscope clone solution, and you have complete control over hosting and infrastructure that is scalable to meet your business demands.
3. Full Platform Ownership & Branding
Another key advantage is complete platform ownership and branding control. With a Periscope clone platform, you can fully customize the user interface and user experience to align with your specific business requirements.
You also have the flexibility to modify the app’s logo, brand identity, name, and overall workflow to match your company's goals.
4. Scalable Enterprise Broadcasting
If companies expand their teams to different locations or regions, they can use a Periscope clone platform to deliver one-to-many communication. This helps them conduct centralized live streams that reach various locations or regions without any complexity.
5. Secure Internal Streaming
For businesses, security is not optional in a live streaming app. When companies handle confidential meetings and reports, they cannot rely on public live streaming platforms.
By using a Periscope clone platform, they can ensure enterprise-grade security for their internal communications.
Companies can conduct private meetings by allowing only authorized people to join. They can also use role-based access, secure data storage, and multi-region compliance to keep everything safe and properly managed.
6. Faster Market Entry
One of the biggest advantages of using a Periscope clone is its faster time-to-market, as the core features are already prebuilt. Unlike developing a custom live streaming app from scratch, which can take 6 to 12 months, a ready-made solution can be launched within just a few weeks.
So, by using a clone app, you can reduce both development costs and the time required to launch. This helps you start generating revenue faster, and you can gradually add advanced features and expand the app to multiple countries as your business grows.
7. Multiple Monetization Options
A Periscope clone offers multiple monetization options for B2B companies, unlike public live streaming platforms. By using a ready-made app, you can customize revenue streams according to your business requirements, which helps you generate revenue faster.
Here are the monetization options,
Subscription-based plans
Pay-per-view Events
Sponsored live sessions
In-stream advertisements
Not only do these B2B companies benefit from diverse revenue streams, but they can also generate additional income directly through live streaming features.
8. Data & Analytics Control
The data and analytics control feature helps businesses gain deep insights into who attends the sessions, including their industry and location, along with engagement metrics and overall performance tracking.
This enables them to make informed decisions and continuously improve the app’s performance.
9. Competitive Advantage in Digital Transformation
In today’s digital world, businesses that adopt video experiences can stay ahead of the competition. By using live streaming platforms for webinars, real-time broadcasting, product demos, and virtual events, they create more interactive and engaging communication channels.
This strengthens their brand position in the market, increases audience engagement, and builds greater customer trust and long-term retention.
10. Global Reach and Minimal Infrastructure
Using a Periscope clone helps businesses reach clients, partners, and employees across the globe. It reduces expenses associated with third-party live streaming platforms, setting up physical offices in different countries, and hosting in-person events.
These are the Top 10 reasons that a B2B company is investing in a Periscope clone platform
Conclusion
We have reached the end of this blog. In this blog, we discussed what a Periscope clone is and why B2B companies are investing in it, from real-time engagement and cost savings to full ownership, monetization, analytics, and global reach. Overall, it’s a smart solution for businesses looking to grow faster and stay competitive in the digital space.
